Fitcap — operator-led angel investing
We help founders with product, channel, and community. If you're building something ambitious, get in touch.
What we look for
We write cheques from $5–25k, and don't lead rounds. We'll invest pre-seed, seed, or series A. We're founders and operators, rather than full-time investors. Our interest & experience helps add value in the following areas, though we invest in others:
- Apple ecosystem. Software in and around Apple, not just apps.
- Luxury & prosumer. Veblen goods, but digital. Status or signal as a service.
- Desktop apps. Two decades building, marketing, and distributing them.
- Future of work. Especially where video or streaming is involved.
- Trust & authenticity. Surfacing what's real. This only gets more important.
The founders we invest in tend to be great builders, clear communicators, and are building products we want to use, that solve problems we experience.
How to get in touch
Fitcap is structured as a fund. Aidan and Andrew are the GPs. The first fund, Fitcap LLP, is registered in the UK as OC435826. Fitcap 2 LLC is registered in Delaware. Fitcap is closed to external LPs.
How we help
As Sahil Lavingia says:
raise money from well-known investors who won't bug you too much and look good to other investors, prospective candidates, and potential customers [...]
save spots in your round for 5–10 "value add" angels [they] write small checks but will do a lot more work for you than the average professional investor
That's our aim. You'll get access to:
Our experience. In the sectors described above, but also notably in e-commerce, where we've gone through the $10m → $100m journey. We both have technical, engineering backgrounds, with focus on product design, UX, and R&D. Aidan served on EO's global governance committee and is experienced with conflict resolution between entrepreneurs in emotionally charged situations. Andrew sits on the board of a law firm, and is experienced in the legal and financial challenges faced by founders and early stage businesses.
Our mindset. We have perspectives as operators outside the Bay Area. Aidan spends several months in the US each year, though we're both based in the UK. We've raised and exited before, but also have the perspective of having bootstrapped to $MM. We won't lead rounds or ask for board seats, request meetings, or tell you what to do. You know your company better than we do. We're passionate about non-judgemental listening, sharing experiences, and making connections.
Our network. As smaller investors, collaboration with others is important to us: we share rather than push others out, and we'd love to help you connect. In building our companies, we've developed relationships with co-investors, executives and press. Aidan is a long-standing member of the 14,000 strong Entrepreneurs' Organization and OnDeck communities. Andrew is a long-standing member of the Institute of Directors.
Our audience. Aidan is active on Twitter and with a ~100k audience. We can help with hiring, press and community-building.